Radiohead has always been at the forefront of things. Following the digital release of their last album on a pay-what-you-will scheme, and the remix competition for the track "Nude", they have just released thier latest video through a partnership with Google. I'd embed it, but it's much better if you go to the google site.
The video was made using space-age laser-based 3D plotting. You can manipulate the video in a special viewer. You can even download the data and screw around with it, then upload your own version of the video to a special youtube channel.